The next evolution of Airwallex

Published on 24 July 20242 mins
Company news
The next evolution of Airwallex

At Airwallex, we pride ourselves on our ability to constantly evolve. With every change we make, we further fulfil our core mission of empowering modern businesses to grow beyond borders.

We’ve made a significant update to our service – but we’re not thinking about it as an isolated change.

Since we launched nine years ago, our team has been constantly rolling out new products to add value to our suite. Building on our initial offering of an advanced financial infrastructure that transcends borders, we’ve unveiled powerful products like our payment acceptance and spend management suites, plus world-class integrations with other leading software providers. More recently we’ve launched Yield, a next-generation product which empowers businesses to earn competitive returns with no lock-up periods.

This expanded product suite, built to deliver as much value to our customers as possible, has been the catalyst for simplifying our pricing structure. Our move to a three-tier subscription model means customers will be able to utilise several products within their preferred bundle, rather than continuing to use and pay for products individually. 

Each tier includes a core offering, with more feature sets added with each bundle. This represents the restructuring of product suites to reflect key areas that align with customer needs. Our ‘Explore’ tier is for small businesses looking to manage, move and grow funds globally, our ‘Grow’ tier is for growing businesses that are also looking to track and control company and employee spend and our ‘Accelerate’ tier is for large businesses that require custom workflows and support. 

You can learn more about exactly what’s included in each tier here. 

Not only will this model simplify decision-making for customers, we believe that customers will get greater value out of each feature when used in tandem with others in their chosen tier. Airwallex offers the complete business account, and when our products are used together, our users benefit from greater efficiencies, unlock more automation functionalities and have better visibility over their financial operations. In short, our bundles are greater than the sum of their parts. 

This is a significant change, but we know it's worth making. This update will enable us to be more intentional with our customers' needs to help them grow – and in doing so, become their long-term partner of choice. We have also designed our lowest-cost tier, Explore, with modest fee-waiver requirements that many customers will be eligible for.

Every business is unique, and we know we can’t be everything to everyone. With this deliberate move we will be able to better know – and therefore better serve – our customers. It will give us a greater opportunity to optimise our suite in-line with their needs. While this may lead to short-term impacts, we’re confident that it will mean long-term customer satisfaction. 

As always, we let our 12 Operating Principles guide us. With this change, we specifically look to the principle of “optimise for long-term value” for our customers. We are honoured to have so many incredible Australian businesses make up our customer base, and we sincerely appreciate your continued support as we take this next step. We look forward to continuing to support you too. 

The Airwallex ANZ Team

Ps. We've created a handy FAQ to help answer common questions, and help you choose the right plan for your business. Find that here.

*Disclaimer: The information contained herein is factual information only and is not intended to imply any recommendation or opinion about a financial product. 

Back to blog

Share

Subscribe for our latest news and updates

View this article in another region:United Kingdom

Related Posts

BFCM Debrief: How to measure your Black Friday performance
E-commerce

BFCM Debrief: How to measure your Black Friday performance

Isabelle Comber

5 mins

Western Union vs Airwallex: compare on fees, features and benefits
Vanessa Yip

10 mins

Australian Startup Statistics 2024
Isabelle Comber

10 mins