Research Report
Scaling Embedded Finance
Learn about the challenges and opportunities in embedding financial services as an enterprise with Airwallex’s report, in partnership with NewtonX.
Customer experience is top priority for introducing embedded finance.
When adopting embedded finance solutions, enterprises are most interested in providing a seamless and positive user experience for their customers. 78% cite this as the biggest driver, while 71% add that keeping customers on their platform is key.
Keeping up with the market is also crucial.
65% of executives wanting to introduce embedded finance to monetize new streams of revenue and 36% introduce embedded finance to keep up with industry competitors.
How easy is it to implement embedded finance?
93% of enterprises found adoption slower than expected.
An overwhelming majority of businesses found that their embedded finance offering fell short of expected end user adoption.
Key challenges revolve around technical and regulatory hurdles.
Almost half of enterprises struggle with finding the right technical partner for integration, and another quarter find new regulatory and compliance needs to present a challenge.
What matters most to enterprise customers?
What matters most to enterprise customers?
Easy customer use
Embedded finance partners must be able to deliver easy-to-use products to generate long-term value for enterprises.
Competitive price
Good value for money is also key for enterprises, who are often directed to do more with less - therefore, a competitive price is essential.
Technical alignment
Seamless integration with existing systems are crucial to ensure fast speed-to-market and superior customer experience.
Prior experience
Proven experience with similar enterprise clients gives reassurance, especially regarding a complex product like embedded finance.
Multiple capabilities
A one-stop-shop partner can reduce setup costs for enterprises, and provide seamless avenues for future growth.
2024 Research Report
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Learn more about enterprise opportunities and challenges in the full research report, available now.
