How iTrinity transformed their financial operations with Airwallex

iTrinity is a diverse portfolio of digital marketing SaaS companies experiencing rapid growth. By acquiring promising ventures and developing their unreached potential, iTrinity successfully builds fast-growing tech companies across the globe, including UptimeRobot.com, Mangools.com, Emaillistverify.com, and WarmUpInbox.com. 

The challenge

One of the core challenges for SaaS companies is offering competitively priced products and services while maintaining high profit margins. 

To overcome this, iTrinity implements effective cost management strategies, and their payment operations are no exception. 

With a strong foothold in the US market, iTrinity’s sales are predominantly made in US dollars. In contrast, its expenses and costs are predominantly shouldered in Euros and Czech crowns. 

To navigate the complexities of receiving payments in one currency and managing costs in another, iTrinity sought a financial provider offering competitive and efficient FX conversion fees. 

Initially, iTrinity relied on traditional banks for FX conversions, but this was expensive. Like all SaaS companies, healthy margins are instrumental in success, so Lucia went in search of a provider that offered more competitive FX rates. 

iTrinity had a clear vision; “We needed a partner to facilitate seamless collaboration worldwide by providing smooth cross-border transactions.” says Lucia, CFO of iTrinity. “Our goal was to make our global financial operations more streamlined and cost-effective.”

iTrinity also needed to easily pay for SaaS services like Google Cloud and AWS and track expenses seamlessly across its diverse business operations. With their previous provider, Lucia and her team grappled with rejected cards and frequent card reissuances following staff changes. This became a major drain on the team’s time. 

iTrinity tried multi-currency providers Wise and Revolut, but weren’t satisfied. ‘We quickly noticed limitations in their card management solutions that conflicted with our internal processes and potential for scalability.’ 

iTrinity needed a transparent and straightforward card management solution that would support them in their growth journey by facilitating streamlined payments in multiple currencies. 

Lucia Gregorová

CFO at iTrinity

“We tried several traditional banks and multi-currency providers for FX conversions and expense management. But these options were expensive and conflicted with our internal processes and potential for scalability. We needed a cost-effective and efficient solution that would streamline all of our global financial operations. That’s when we found Airwallex.”

The Solution 

Finding a financial provider that offers competitive FX rates and a streamlined approach to managing costs in multiple currencies became increasingly important for iTrinity.   

After diligently evaluating various vendors, iTrinity anchored their decision on Airwallex, impressed by its: 

• Fee structures for FX conversions and other transactions.

• Efficient and flexible card management processes. 

• Simple onboarding process with exceptional support.

• Intuitive dashboard and a simplified interface. 

• Overview of all company entities in one place.

• Centralised account reporting and controls over funds across all company entities. 

Using Airwallex has enabled iTrinity to conduct fast, affordable cross-border payments. The more favourable FX conversion fees in comparison to those offered by traditional banking providers has contributed to substantial cost savings for iTrinity. By switching to Airwallex, Lucia and her team can now manage global transactions with ease, serving as a crucial facilitator for the company’s diverse international operations. 

How it works

Converting currencies between USD, EUR and CZK is now effortless with Airwallex, thanks to Airwallex’s competitive FX rates. Now, iTrinity can efficiently manage currency conversions, helping Lucia’s team to effectively mitigate the potential financial risks associated with currency fluctuations.

Enhanced overview of Group’s multi-currency accounts 

Using Airwallex’s multi-currency accounts gives iTrinity a clear view of its entity balances in one simplified interface. Having instant access to this data drives business efficiencies across iTrinity’s global operations, including invaluable financial reporting and controls, saving Lucia’s team precious time and effort. 

The headache of making large-scale transactions in a cost-effective and reliable way is now a thing of the past. Thanks to its robust global payments infrastructure, Lucia and her team can tap into Airwallex’s global transfer network. iTrinity can now drive secure and seamless financial operations on a global scale.

A card management solution built for modern global business

That’s not all. iTrinity finally has a card management solution that meets the diverse needs of its business. Airwallex’s Borderless Cards deliver the transparency and flexibility that Lucia was searching for. iTrinity can now efficiently track company expenses, streamlining what used to be a time-consuming and frustrating task. Airwallex’s individual virtual cards for employees have proved ideal for iTrinity, eliminating the previous complications it faced. iTrinity now has ultimate flexibility and control over company purchases. With Airwallex, Lucia’s team can have up to 250 company cards and the option to assign them to individuals or issue ‘personal’ cards under the company account. 

iTrinity has tailored this even further to its needs, by having individual virtual cards for each third-party SaaS service it uses, each with defined limits. This simplified and transparent solution for managing costs has saved iTrinity considerable time and effort. 

Looking ahead, iTrinity’s roadmap includes expanding its portfolio through new acquisitions. iTrinity plans to implement Airwallex’s efficient funds and card management systems to its new acquisitions to facilitate smooth and efficient global operations from the outset. 

*Approximate conversion from GPB to USD

Lucia Gregorová

CFO at iTrinity

“Since integrating Airwallex into our portfolio of SaaS products, we have experienced a transformative shift in our financial management.”