How iTrinity transformed its financial operations with Airwallex

iTrinity is a diverse portfolio of digital marketing SaaS companies experiencing rapid growth. By acquiring promising ventures and developing their unreached potential, iTrinity successfully builds fast-growing tech companies across the globe, including UptimeRobot.com, Mangools.com, Emaillistverify.com, and WarmUpInbox.com. 

The challenge

One of the core challenges for SaaS companies is offering competitively priced products and services while maintaining high-profit margins. 

To overcome this, iTrinity implements effective cost management strategies, and its payment operations are no exception. 

With a strong foothold in the US market, iTrinity’s sales are predominantly made in US dollars. In contrast, its expenses and costs are mainly shouldered in Euros and Czech crowns. 

To navigate the complexities of receiving payments in one currency and managing costs in another, iTrinity sought a financial provider offering competitive and efficient FX conversion fees. 

Initially, iTrinity relied on traditional banks for FX conversions, but this was expensive. Like all SaaS companies, healthy margins are instrumental in success, so Lucia went in search of a provider that offered more competitive FX rates. 

iTrinity had a clear vision: “We needed a partner to facilitate seamless collaboration worldwide by providing smooth cross-border transactions.” says Lucia, CFO of iTrinity. “Our goal was to make our global financial operations more streamlined and cost-effective.”

iTrinity also needed to easily pay for SaaS services like Google Cloud and AWS and track expenses seamlessly across its diverse business operations. With their previous provider, Lucia and her team grappled with rejected cards and frequent card reissuances following staff changes. This became a major drain on the team’s time. 

iTrinity tried multi-currency providers Wise and Revolut, but weren’t satisfied. "We quickly noticed limitations in their card management solutions that conflicted with our internal processes and potential for scalability."

iTrinity needed a transparent and straightforward card management solution that would facilitate streamlined payments in multiple currencies and support its growth journey. 

Lucia Gregorová

CFO at iTrinity

“We tried several traditional banks and multi-currency providers for FX conversions and expense management. But these options were expensive and conflicted with our internal processes and potential for scalability. We needed a cost-effective and efficient solution that would streamline all of our global financial operations. That’s when we found Airwallex.”

The solution 

Finding a financial provider that offers competitive FX rates and a streamlined approach to managing costs in multiple currencies became increasingly important for iTrinity.   

After diligently evaluating various vendors, iTrinity anchored their decision on Airwallex, impressed by its: 

• Fee structures for FX conversions and other transactions.

• Efficient and flexible card management processes. 

• Simple onboarding process with exceptional support.

• Intuitive dashboard and a simplified interface. 

• Overview of all company entities in one place.

• Centralized account reporting and controls over funds across all company entities. 

Using Airwallex has enabled iTrinity to conduct fast, affordable cross-border payments. The more favorable FX conversion fees in comparison to those offered by traditional banking providers have contributed to substantial cost savings for eternity. By switching to Airwallex, Lucia and her team can now easily manage global transactions, serving as an essential facilitator for the company’s diverse international operations. 

How Airwallex's solution works for iTrinity

Thanks to Airwallex’s competitive FX rates, converting currencies between USD, EUR, and CZK is now effortless. iTrinity can now efficiently manage currency conversions, helping Lucia’s team mitigate the potential financial risks associated with currency fluctuations.

Using Airwallex’s multi-currency accounts gives iTrinity a clear view of its entity balances in one simplified interface. Having instant access to this data drives business efficiencies across iTrinity’s global operations, including invaluable financial reporting and controls, saving Lucia’s team precious time and effort. 

The headache of making large-scale transactions cost-effectively and reliably is now a thing of the past. Lucia and her team can tap into Airwallex’s global transfer network thanks to its robust global payments infrastructure. iTrinity can now drive secure and seamless financial operations on a global scale.

A card management solution built for modern global business

That’s not all. iTrinity finally has a card management solution that meets the diverse needs of its business. Airwallex’s Corporate Cards deliver the transparency and flexibility Lucia was searching for. iTrinity can now efficiently track company expenses, streamlining what used to be a time-consuming and frustrating task. Airwallex’s individual virtual cards for employees have proved ideal for iTrinity, eliminating its previous complications. iTrinity now has ultimate flexibility and control over company purchases. With Airwallex, Lucia’s team can have up to 250 company cards and the option to assign them to individuals or issue ‘personal’ cards under the company account. 

iTrinity has tailored this even further to its needs by having individual virtual cards for each third-party SaaS service it uses, each with defined limits. This simplified and transparent cost management solution has saved iTrinity considerable time and effort. 

Looking ahead, iTrinity’s roadmap includes expanding its portfolio through new acquisitions. iTrinity plans to implement Airwallex’s efficient funds and card management systems in its new acquisitions to facilitate smooth and efficient global operations from the outset. 

*Approximate conversion from GPB to USD

Lucia Gregorová

CFO at iTrinity

“Since integrating Airwallex into our portfolio of SaaS products, we have experienced a transformative shift in our financial management.”