Faster, cheaper, simpler: Beauty brand transforms global finances with Airwallex

Introducing CurrentBody

CurrentBody is a global leader in beauty technology, bringing the latest and most effective beauty products to customers across the globe.

Through its commitment to independent clinical testing and collaboration with doctors worldwide, CurrentBody has taken key aesthetic technologies used in clinics and pioneered these into safe, effective, home-use beauty devices. 

The UK-based brand makes luxury beauty devices accessible to millions via its online stores, and has become a key voice and expert within this fast-growing beauty category. 

CurrentBody’s revolutionary health and beauty devices have captivated audiences globally, gracing the screens of popular TV shows and adorning the pages of top-tier health and beauty publications.

The Challenge

To cater to its global customer base, CurrentBody developed localised websites featuring local currency pricing, and local and alternative payment methods. 

This globalised approach to sales surfaced several challenges, including navigating various international regulations, managing cross-border logistics and maintaining consistent customer service across different time zones and cultures.

Processing international transactions was particularly challenging, as Ryan Hewitt, Head of Finance at CurrentBody, explains; “Before we found Airwallex, we relied heavily on traditional banking services for our international transactions. These were often slow, expensive and cumbersome.”

To tackle the cost, speed and inefficiencies of using high-street banks to collect funds from customers in multiple currencies, CurrentBody turned to Airwallex.  

Ryan Hewitt

Head of Finance at CurrentBody

“Before we found Airwallex, we relied heavily on traditional banking services for our international transactions. These were often slow, expensive and cumbersome.”

The Solution

By switching to Airwallex, CurrentBody has transformed its global financial operations. 

Importantly for an eCommerce brand, the move to Airwallex has led to extensive treasury management benefits that have helped further drive the brand internationally. 

Airwallex Global Accounts deliver substantial cost savings 

CurrentBody now uses Airwallex Global Accounts to manage its global funds. These multi-currency accounts make it easier and more cost-effective for the global e-retailer to receive payments from customers in their preferred currency. Airwallex Global Accounts also mean CurrentBody can hold funds and spend proceeds later in the same currency, without forced conversions and the fees this incurs.

Ryan reflects on the impact that this has had on the company’s operations, remarking; “By providing a seamless and efficient platform for handling international payments, Airwallex has enabled us to manage multiple currencies effortlessly and reduce the complexities associated with cross-border transactions.”

CurrentBody also uses Airwallex Global Accounts to streamline collections from payment providers like Stripe and Afterpay, further optimising its global cash management operations. 

By transitioning away from traditional banks, Ryan and his team have achieved substantial savings in conversion fees, boosting the company’s bottom-line.  

Streamlining collections using Airwallex payment links 

Through Airwallex, CurrentBody creates shareable payment links in minutes, using these to accept payments from wholesalers. 

Ryan’s team leverages these payment links to facilitate fast and secure international payments while saving on unnecessary fees.  

The impact on CurrentBody of switching to Airwallex Global Accounts has been massive. “Faster payment processing has improved our relationships with suppliers and partners”, explains Ryan. “This has contributed to smoother operations and better cash flow management.”

Eliminating complexities with Airwallex foreign exchange (FX) and transfer services 

CurrentBody also takes advantage of Airwallex’s fast and cost-effective international money transfer services which feature market-leading FX rates. 

Ryan and his team can now pay CurrentBody’s global suppliers quickly and easily, without the high-costs and hassle of the traditional banking system. 

“Airwallex has been instrumental in supporting CurrentBody’s global operations,” concludes Ryan. “As a result of working together, we’ve achieved far-reaching benefits that will help our brand continue to succeed in a competitive and global market.” 

Ryan Hewitt

Head of Finance at CurrentBody

“Airwallex has been instrumental in supporting CurrentBody’s global operations. Now we can manage multiple currencies effortlessly, making cross-border transactions far less complex.”