EGUIDE
Cross-border payments: How to expand to the US
Get inside the minds of shoppers in the US. Find out what they’re buying, where they’re shopping, and how they prefer to pay, so you can give them exactly what they want.
Download the eGuide to get practical steps on how to set up payments, cut foreign exchange (FX) costs, stay compliant, and keep cash flow healthy so you can expand to the US with confidence.
What US shoppers want
of US shoppers are comfortable buying a product from another country.
The US eCommerce industry is forecasted to grow by 50% to reach US$1.8 trillion by 2029 from US$1.2 trillion in 2024. When selling to the US, it counts to localise the checkout experience, with 61% of Gen X and Baby Boomers unlikely to make a purchase if pricing is shown in a foreign currency.
of Gen Z and Millennial shoppers follow influencer recommendations.
Younger shoppers want more. 70% consider influencer recommendations as part of their purchasing decisions, compared to just 37% of older generations. Similarly, buy now, pay later options like Klarna influence 76% of younger shoppers, compared to just 36% of older generations.
of younger shoppers prefer to pay with digital payment methods.
That's almost just as popular as credit cards, which are preferred by 63% of Gen Z and Millennial shoppers in the US. Although credit cards still rule online payments, with 72% of all shoppers preferring them for international purchases, habits are changing.
ABOUT THIS REPORT
Ready to expand your reach to the US?
Find out why payments are the lynchpin of your expansion strategy, and how you can start making and receiving payments like a local in the US.
Download the eGuide to learn:
• How to open a US business account without having to set up an entity
• How to accept payments via multiple payment options in local USD
• How to settle payments in your preferred currency, including USD
• How to save on FX fees and stay secure and compliant with local US regulations
