SHOPLINE tutorial: account opening steps, fees, and comparison with Shopify

By Kirstie LauUpdated on 18 October 2024Published on 14 March 20247 mins
Business tipsGuides
SHOPLINE tutorial: account opening steps, fees, and comparison with Shopify
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With the numerous all-in-one eCommerce platforms available in the market, individuals can effortlessly establish their own online store regardless of design or development skills. One standout among these is the extensive eCommerce platform SHOPLINE, boasting over 500,000 users. 

Not sure if SHOPLINE is for you? This article offers a comprehensive guide on setting up a store on SHOPLINE, detailing pricing, supported payment methods, and SHOPLINE Payments. It also presents a comparative analysis with Shopify to help you choose the platform that best suits your needs.

What is SHOPLINE?

Founded in Hong Kong in 2013, SHOPLINE serves as a platform dedicated to aiding the creation of online stores and offering operational solutions. It presents a user-friendly, feature-rich backend system ideal for eCommerce or brick-and-mortar retailers seeking to expand their business online. Even individuals with limited experience in website building, coding, or online marketing can effortlessly set up and manage their online stores through SHOPLINE. Users also have the option to customize their stores with unique domain names.

Opening an account with SHOPLINE: A step-by-step guide

Wondering if SHOPLINE is the right fit for you? The platform offers a 14-day free trial – you can register and explore whether it suits your online store before making a commitment. Opening an account with SHOPLINE is straightforward, simply follow the tutorial below to set up your online store.

  1. Create a eCommerce site

  2. Customise your unique storefront: Users can choose the design and layout of their store from templates, customising the appearance and style of their online store

  3. Setup logistics and delivery options

  4. Setup payment methods

  5. Upload products and assign categories

Pricing of SHOPLINE

SHOPLINE offers 4 distinct price plans, including Basic, Pro, Social Pro, and All-in-one OMO. With monthly fees starting from HK$499, users can choose the plan that suits best of their operational needs. In addition to the monthly fees, users are also required to pay a monthly 0.5% system traffic maintenance fee.

Among the 4 options, the two premium plans offer social media integration for your online store, along with a smart Social Commerce system. The top-tier All-in-one OMO plan includes a Point of Sale (POS) system and other advanced modules, such as Customer Relationship Management (CRM) and enhanced customer management. It also offers Automation & Retargeting, allowing for automatic back in stock notification – a perfect fit for users managing both online and physical stores.

Plans

Basic

Pro

Social Pro

All-in-one OMO

Fees

HK$499/ month (Annual Plan)

HK $1,234/ month (Annual Plan)

HK $1,666/ month (Annual Plan)

HK $2,249/ month (Annual Plan)

Features

‧ Basic setup of eCommerce functions

‧ Up to 1,000 products

‧ Add-on items or free gifts (up to 10 pieces each)

‧ Payment and logistics services

‧ Basic Customer Relationship Management (CRM) system

‧ Advanced management functions (with unlimited product upload and inventory management)

‧ Advanced CRM system and promotion functions

‧ Advanced store management tools

‧ Shoplytics (Pro)

‧ Real-time advisory service

‧ Advanced eCommerce & Social Commerce functions

‧ WhatsApp Business API

‧ Message Centre for online store, Facebook, Instagram and Whatsapp with smart reply suggestions

‧ Facebook and Instagram livestream shopping tool

‧ Real-time advisory service

‧ Online and offline data integration

‧ Advanced eCommerce & Retail business functions

‧ Re-engagement Module

‧ Message Centre for online store, Facebook, Instagram and Whatsapp

‧ RFIM CRM Functions

‧ Online and offline member points integration

‧ Real-time advisory service

SHOPLINE vs Shopify

SHOPLINE and Shopify stand as two significant pillars in the e-commerce landscape, each providing a user-friendly platform for seamless online store design. Analyzing cost-effectiveness, Shopify emerges as a more economical choice compared to SHOPLINE. However, in terms of logistics services, SHOPLINE offers a more comprehensive suite, encompassing the majority of courier companies in the market. Both platforms have free trials available – SHOPLINE offers a trial period of up to 14 days, while that for Shopify is 3 days.

SHOPLINE

Shopify

Fees

‧ Basic: HK $499 per month (annual plan)

‧ Pro: HK $1,234 per month (annual plan)

‧ Social Pro:HK $1,666 per month (annual plan)

‧ All-in-one OMO: HK $2,249 per month (annual plan)

‧ Basic Shopify: USD 33 per month (annual plan)

‧ Shopify: USD 92 per month (annual plan)

‧ Advanced Shopify: USD 399 per month (annual plan)

Supported major payment methods

SHOPLINE Payments, Visa, Master, UnionPay, AlipayHK, WeChat Pay, Faster Payment System (FPS), Apple Pay, Google Pay, PayMe for Business, Octopus, Paypal, AsiaPay and bank transfers

Shopify Payments, Visa, Master, AMEX, UnionPay, Apple Pay, Google Pay, PayPal, Alipay, Meta Pay, PayMe, FPS, Shop Pay Installments

Logistics options

S.F. Express, Kerry Express, Zeek2Door, alfred24 locker and more

It is necessary to utilize third-party platforms to integrate with services from different logistics companies.

Customer support

Real-time chat or email inquiries

Email or inquire via the Shopify Inbox

Free trial period

14 days

3 days

SHOPLINE’s systems and supported payment options

SHOPLINE offers a range of payment options to Hong Kong users, including SHOPLINE Payments, credit cards, bank transfers and more. All four plans support the transaction options and systems as listed below. Additional application is necessary for integrating the payment gateway - Stripe into your online store.

  • SHOPLINE Payments (the official payment gateway)

  • Visa, Master, Union Pay

  • AlipayHK

  • WeChat Pay

  • FPS

  • Apple Pay

  • Google Pay

  • PayMe for Business

  • Octopus Hong Kong

  • Paypal

  • AsiaPay

  • Bank transfers

Processing fee and refunds for SHOPLINE Payments

SHOPLINE Payments, the official payment gateway by SHOPLINE, allows businesses to swiftly accept online payments like Visa and Mastercard with just 15 minutes of applying for an account.

For each transaction, SHOPLINE Payments applies a processing fee of 2.99% of the total credit card transaction amount plus HK$2.35. In a similar manner, AlipayHK imposes a 1.5% processing fee for all transactions, whether in foreign currency or HKD.

In terms of refunds, SHOPLINE Payments offers both full and partial refunds. Customers can be credited back within 2-4 weeks for credit card payments, while Alipay refunds typically take about 14 business days to process.

The benefits of integrating Airwallex with your eCommerce platform

Setting up an online store is made more convenient with an all-in-one payment and currency exchange platform. Registering with Airwallex provides access to a global account, covering services such as fast international transfers, expense management, and online payment acceptance connecting with Shopify, WooCommerce, etc. Your store can accept payments in over 180 currencies globally, allowing customers to pay in their preferred currency while avoiding currency conversion and transaction fees.

Airwallex supports global remittance in 150+ countries and 60+ currencies, with transfers completed as fast as one business day, enabling quick payments to suppliers worldwide. Enjoy competitive rates and cost savings compared to traditional banks, with no account opening or monthly fees, and no minimum deposit or transaction amount requirements. Sign up for free today.

Get ready for peak season with our special offer: enjoy $0 payment method fees for 3 months

Stay ahead of the game and gear up for the peak eCommerce sales season today. Whether you’re using major platforms like Shopify and WooCommerce for your online store, or building your own website, integrating with Airwallex's payment gateway empowers you to collect from customers worldwide. Offer them over 160 local payment methods across 180+ countries and currencies, boosting checkout rates and capturing global business opportunities instantly. By opening an account, you can enjoy $0 overseas transaction fees, competitive FX rates and the convenience of applying for virtual corporate and employee cards online – all through our one-stop financial platform.Don’t miss our limited-time promotion: open an account and register by December 31, 2024, to enjoy waived fees on payment methods for the first $100,000 in transaction volume for 3 months*. Save on every transaction you make with Airwallex!*Offer applies only to selected new customers. Terms and conditions apply.

*Information as of 12 March 2024. Please refer to SHOPLINE's official website for more details.

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Kirstie Lau
Senior Associate, Growth Marketing

Kirstie is a fintech writer at Airwallex, and has built up a wealth of knowledge in financial operations systems. Her background in analytics and product marketing gives her a unique perspective on guiding businesses through the complex world of payments.

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