Streamlining with style: How From Future supercharged its global treasury management

Introducing From Future

Founded in 2018, From Future reinvents fashion by specialising in premium fabrics, notably cashmere, extra-fine merino wool, and silk. The Parisian studio creates timeless pieces with vibrant colours and unique prints, combining elegance, creativity, and sustainability.

The Challenge

“We’re a truly borderless business,” begins Thomas Dazard, CFO of fashion brand From Future, “because we operate on a global scale. We source the best materials from one region, typically China, and deliver our premium products to customers internationally.”

The fashion industry is characterised by rapid change and diverse market demands. From Future sustainably sources materials and distributes them rapidly via its distribution channels, enabling it to remain competitive. To ensure their products reach the market quickly, clothing companies need robust, streamlined business processes in place, including strong cash flow management and expense control.

Recognising that these aspects are essential for financial stability and long-term success, and that the traditional banking system no longer met its needs, From Future went in search of a more efficient solution for managing its global treasury operations.

Specifically, From Future wanted to:

• Track costs efficiently and with greater transparency through enhanced expense control

• Handle cross-border transactions without the complexity associated with traditional banks

• Manage multiple currencies easily and cost-effectively

As a scaling business, Thomas recognised that putting the right financial infrastructure in place would enable From Future to focus on growth instead of administrative tasks. It was this pivotal moment that led Thomas to reach out to Airwallex.

Thomas Dazard

CFO of From Future

“Before Airwallex, we were using manual processes to handle all our cross-border transactions and expenses. This was slow and inefficient, and took valuable time away from more important, growth-related work.”

The Solution

Driving efficiency gains by streamlining expense management

As a global business, being able to efficiently and cost-effectively send and receive funds in multiple currencies is essential. 

By moving away from the constraints of traditional banks, From Future has streamlined its expense management operations in global currencies. “By switching to Airwallex, we’ve replaced our slow and cumbersome manual internal processes with automated global workflows,” explains Thomas. “This has simplified the way we manage our expenses and driven valuable efficiencies”. 

This pivotal step has delivered far-reaching benefits for From Future, as Thomas continues; “The day-to-day running of our global financial operations is much smoother. We have a more efficient way to handle cross-border transactions as well as improved transparency across departments because we can see transactions in multiple currencies in one platform.” 

Time savings help fuel company growth 

Adopting more streamlined ways of working is key to unlocking growth opportunities for any business. From Future is now reaping the benefits of optimising its financial processes, as Thomas explains; “With Airwallex Borderless cards and end-to-end expense management system, we've improved the way we perform cost tracking and budgeting. The switch has also reduced payment processing times, so now our finance team can focus on more strategic tasks.” 

This more robust approach to financial operations has saved the team countless hours each week. As a result, From Future can prioritise growth rather than administrative tasks. 

Global reach combined with local savings 

From Future is using virtual and physical Airwallex Borderless cards to pay its marketing and employee expenses. These multi-currency corporate cards enable From Future to make purchases in multiple currencies from held balances in their accounts. This transition has eliminated unnecessary FX conversion fees and hidden charges typically associated with traditional bank cards, saving the company significant money.

“Airwallex really works for us because we can reconcile our corporate card expenses and reimbursements in one place,” says Thomas. Not only this, From Future is also benefiting from real-time visibility and control over employee spending on a global scale, plus valuable cashback on business expenses.

Thomas Dazard

CFO of From Future

“With Airwallex, our financial operations are more efficient and run smoother. We can track all our expenses in one place and it works seamlessly with our accounting software.”